How Matter Made Helped Unlock the Value of Video Meetings

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Matter Made
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Grain came to Matter Made with the goal of driving marketing efficiency while accelerating growth.

Challenge

Grain came to Matter Made with the goal of driving marketing efficiency while accelerating growth after experiencing issues growing seats in existing workspaces and building a sales pipeline from a new pricing model. With a goal of driving over $2m in ARR for FY 2022, they needed support in building a PLG adoption model for existing and prospective customers and upselling freemium users into paying customers.

Solution

After auditing Grain’s email automation and paid search efforts, the team at Matter Made commenced the engagement by migrating to Hubspot CRM, developing unique triggers for signup paths and optimizing and expanding keyword targeting to drive efficiency and volume.  The team expanded on its efforts by launching display remarketing campaigns and implementing email signup nurtures and churn reactivation workflows to capture demand and increase conversion rates.

Results

  • 350% increase in trial signups
  • 30% increase in customers
  • 37% overall revenue growth

*** All in under 4 months