How PPC Ads Can Help Business Growth?

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We share how to optimize accounts and find ways to get the new audience and transactions via PPC.


Business: watches online store

Agency’s Goals:
Account optimization and finding ways to get the new audience and transactions (Google Ads shopping campaigns, remarketing and reach Display&Video 360 campaigns, video campaigns).

Terms: 01.04.18 – current time.

Tools: Google Ads search campaigns, Display Network remarketing, Display Network shopping ads remarketing, Display Network reach campaigns with shopping ads, dynamic search campaigns, shopping campaigns, video campaigns, Display&Video 360 media reach campaign, remarketing list media campaign.

After one month of work, we achieved the following results:

  • 48% budget decrease
  • 10% fewer transactions
  • 0,16% to 0,22% transaction coefficient growth
  • 43% CPA decrease

The first month of work and last reporting month comparison (August):

  • 12% budget growth
  • 0,22% to 0,41% transaction coefficient growth
  • x2,5 transactions number growth
  • 29% growth of the average purchase
  • x3,3 revenue growth

You can see the revenue per UAH 1 charge and sales number tendency on the diagram below:

August 2016-2018 growth tendency
Revenue per 1UAH charge