How PPC Ads Can Help Business Growth? Share: ADINDEX Score Awaiting client review n/a Date Published 3 May 2022 Reading Time 1-Minute Read We share how to optimize accounts and find ways to get the new audience and transactions via PPC. Client: deka.ua Business: watches online store Agency’s Goals: Account optimization and finding ways to get the new audience and transactions (Google Ads shopping campaigns, remarketing and reach Display&Video 360 campaigns, video campaigns). Terms: 01.04.18 – current time. Tools: Google Ads search campaigns, Display Network remarketing, Display Network shopping ads remarketing, Display Network reach campaigns with shopping ads, dynamic search campaigns, shopping campaigns, video campaigns, Display&Video 360 media reach campaign, remarketing list media campaign. After one month of work, we achieved the following results: 48% budget decrease 10% fewer transactions 0,16% to 0,22% transaction coefficient growth 43% CPA decrease The first month of work and last reporting month comparison (August): 12% budget growth 0,22% to 0,41% transaction coefficient growth x2,5 transactions number growth 29% growth of the average purchase x3,3 revenue growth You can see the revenue per UAH 1 charge and sales number tendency on the diagram below: August 2016-2018 growth tendency Transactions Revenue per 1UAH charge