How To Set up an Effective Black Friday Email Campaign Share: ADINDEX Score Awaiting client review n/a Date Published 3 May 2022 Reading Time 1-Minute Read In this case, we show that the email marketing channel is profitable using the Black Friday email example. Alp is not a regular customer of our email marketing service. Task: show that this sales channel is profitable using the Black Friday email example. What was done 2 days before Black Friday, we sent a sale reminder email with items that are already discounted and will be discounted. The bottom line is that Alp only runs a sale for 1 day and this is a great option to play on the psychology of the buyer – we want to have what we don’t have and value what we have less. On the day of the action itself, we made a promo mailing listing products with discounts. Results income from the email channel grew 4 times (by 282.23%) compared to last year; Newsletter revenue for November was 39.3% of total email marketing revenue for 2021 (11 months); Newsletter revenue for November accounted for 1.1% of the company’s total monthly revenue.