How to Work with Influencers with 0 Budget Share: adCookie Score Awaiting client review n/a Date Published 7 February 2019 Reading Time 2-Minute Read Check how we reached almost 1,720,000 viewers with no budget for advertising, but with the range of brand’s products and an action plan in hand. Challenge Arkana Cosmetics brand is a Polish manufacturer of dermo-cosmetics already well known among beauty salons and industry professionals, and now building its recognition among retail users. There were very little activity and brand recognition on Instagram and lack of budget for paid promotion of the posts. Hence, we needed to select Instagrammers that would cooperate through barter. Solution Based on the conducted analysis we came up with Instagrammers selection criteria. We decided to go with micro-influencers. As a result, we managed to attract 100 female influencers, with a combined range of over 1,700,000 followers. We didn’t provide them with any guidelines for content and relied on their experience, as we wished genuine, reliable opinions. Another key to success was our prompt responding to brand mentions and followers’ comments – also on the influencers’ profiles. Finally, the influencers were encouraged to add an opinion on Opineo.pl, Poland’s leading review aggregator. Result As a result, we got more than 180 published posts on Instagram and blogs with the brand.
""Compatibility and flexibility to adapt in any time. Diligent and …" How to Constantly Hit x5-10 ROAS with Influencers and Peak with x200