How We Increased Return on Investment by 74% Share: IEDM Score Awaiting client review n/a Date Published 7 May 2020 Reading Time 1-Minute Read The main aim of our client’s marketing efforts was to capture quality leads and convert those into sales. By using the Google Ads platform, we were determined to achieve this profitably Challenge The absence of thorough reporting linking ad spend to revenue made it difficult to track the success of our campaigns. Other challenges included: Cost per acquisition was too high Lead quality was too low Sales targets were difficult to reach Approach Before we dived into optimising our Google Ads account, we decided to re-evaluate the way we track the success of our campaigns. By partnering up and developing a custom profitability dashboard for our client, we were able to: Set a clear benchmark for our cost per sale metric. Thereby: Determine how much Google Ad spend we have available per each sale i.e. our target cost per acquisition With our new method for reporting, combined with strategic Google Ads optimisation, we managed to place a higher focus on offline conversions (sales) and increase our client’s return on ad spend. Results 24% increase in sales 35% decrease in cost/sale 74% increase in ROI
"Awaiting client review" B2B Digital Success: How Data Driven Decision Making Provided an 81% Increase in Web Leads