Hyundai Venue #TakeOnTheCity Share: Intuition Marketing Score Awaiting client review n/a Date Published 25 March 2021 Reading Time 1-Minute Read Secure millennial influencers to attend an event for the Hyundai Venue and share how it could be incorporated into their everyday life Challenge Secure millennial influencers in the entrepreneurial space to attend an introductory event for the Hyundai Venue in Miami and share how the venue could be incorporated into their everyday life in the gig economy. Strategy BMG secured five Instagram influencers to attend a Hyundai Venue launch event in Miami with their parent or significant other. Influencers experienced a weekend ride and drive while capturing and creating content. Content included a video conversation sharing their approach to the millennial space and how the Hyundai Venue suited their lifestyle. Platforms Instagram – Static Posts, Stories, Video, IGTV YouTube TikTok Facebook Results 31 Custom Influencer Content Pieces 19,127,000 Aggregate Reach of Influencers 2,600,000 Direct Content Engagement 48.5% Average Engagement Rate 5,520,000 Impressions