Increasing Amazon Sales with an Optimization Strategy

Meliora Marketing
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  • Date Published
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A snapshot of how an online seller of sports water increased their sales by implementing optimization in various areas.

The Background

The client was selling sports water bottles on Amazon through the Seller Central Platform. They launched their product in March 2019.

The Problem

The client was doing relatively well on Amazon but they needed help to reach a sales goal of $2 million in 2021.

The Solution

In order to achieve the designated target, we had to make many improvements over time so that we could see what was working and what was not. We started with SEO, then moved on to A+ content to visually present the products better and to increase conversion rates. We also created a storefront to showcase the entire catalog and to build brand awareness. We also employed specific advertising efforts.

The Result

In less than a year, we managed to achieve a growth of 250 per cent. The green line indicates the start of the cooperation.

And that was not the end of it. Quarter over Quarter, we showed a constant and steady growth and increase, and we have plans to take it even further.

Revamping of the storefront also had a big impact and resulted in more than a 1,000 per cent increase in generated sales.