Increasing Leads by 169% for an E-Learning Market Leader Share: Dinetix Score Awaiting client review n/a Date Published 3 November 2020 Reading Time 1-Minute Read An online education company with a global audience reached out to us with an ambitious goal. Challenge An online education company with a global audience reached out to us with an ambitious goal: they wanted to impact as many lives as possible through their e-learning programs and digital products. However, this company was already one of the leading players in their niche of personal development. How can we increase the sales of a company that was already a market leader? Analysis We realised we needed to strategise a more holistic campaign from awareness to sales. We created a 2-prong approach: (1) Growing awareness of its online courses and learning programs; and (2) Maximising the number of quality leads per day. Solutions & Strategies Utilizing state-of-the-art marketing technology and advanced targeting strategies across four channels: Google Search, Google Display, Google Remarketing, and YouTube. This allowed us to reach a massive new audience. By optimizing for key demographics, we optimised the quality of the leads gained. Results During the campaign period in 2019, we increased their leads by 169%. The strategic campaign resulted in accelerated sales for the company’s new and existing training programs and they achieved their ROI goals.