Industrial Services Co Sees Significant Traffic and Lead Increases

About the Project:

Found was tasked with creating an informative and involving SEO campaign for HVAC, a New York-based mechanical engineering/industrial building company.

Main Challenge(s):

To increase local visibility and awareness of HVAC through Search Engine Optimization.

Agency Solution(s):

By assessing the demographics/psychographics of the customers of HVAC and similar companies, and properly rolling-out the SEO campaign, Found believed they could fulfill the needs of their client. The SEO campaign implemented a JSON-LD schema and redesigned the internal site structure to aid in simplicity and increasing the click-through rate.

Results:

The SEO campaign was a success due to these necessary considerations into the psychology and demographics of the target audience. Due to this consideration, and through effective design and implementation of the campaign, Found was able to increase HVAC’s traffic by 76%, increase their organic traffic by 74%, and generated more than 1,500 viable local leads.