Insures Your Peace of Mind

Wiener Insurance

How long should this case text be? If it’s too long, the reader may lose interest so (s)he doesn’t even take a look at the stuff we’ve done, and if it’s too short… well, it may look like the campaign wasn’t very well thought-out.

Fearless Campaign

All the big players in the insurance industry use “negative” emotions in their communication, often intimidating clients with the worst-case scenarios – from house fires and floods all the way to injuries and burglaries. Can Wiener insurance be fearless and positive in this reign of terror?

Give Peace a Chance

Can you remember the last time you were completely carefree? Worrying is as natural as breathing. Whether it’s about family, health, work, or love … we all constantly worry about something. Could insurance be a calming factor in our lives? That was our starting point when we created the new positioning slogan and came up with a creative concept to go along with it: Wiener. It insures your peace of mind.

Only Sweat the Small Stuff

When Wiener insurance insures everything you care for – you have nothing left to worry about. Or do you? This is the main premise of the campaign in which we see the petty little worries of our protagonists – they simply don’t have bigger ones! To paraphrase the famous phrase, they have smaller fish to fry.