ITERIS Branding Share: Solar Digital Score Awaiting client review n/a Date Published 3 December 2018 Reading Time 2-Minute Read We took the logo from the 90s and made modern, fresh and stylish visual design About the Project Rebranding for a logistics company in Odessa. We took the logo from the 90s and made modern, fresh and stylish visual design for a company that provides transportation services in Ukraine and all over the world. The client came to us with the desire to slightly refresh the logo and visual image of the company. We have been looking for the best option of how to preserve the appearance of the brand, leave the usual identification for customers, but make the logo stylish and modern. We will not lie – there were about 20 dozens of options, and the selection process was a long one. But the company’s customers say that we hit the nail on the head. Solution The main goals on the project were: Change shades, but leave the basic color scheme – any combination of blue with white. We chose a deep blue, which is associated with the sea, status and trust in the company. Made the logo minimalist, but no less recognizable by customers. Saved the image of the Earth in the logo — transportation is carried out worldwide. Convert the font style on the logo. We updated a lot of materials: envelopes, business cards, forms, booklets, notepads, and pens. Everything translated into a new, stylish look.