J-Power Website Redesign

About the Project:

J-Power USA is a leading competitive energy producer with 11 US-based power plants generating 5,400 MW of power nationwide. Their dedicated staff is committed to providing safe and reliable energy.

Project Challenges:

J-Power USA did not have a proper web presence. The grainy images and choppy text on the previous website did not reflect the countenance of an enterprise company with revenues in excess of $6.9 Billion per year.

Project Solutions:

• Modernize website with powerful content and logical page layouts to tell the story of how J-Power USA provides safe, reliable, and environmentally-friendly power.
• Update the website’s visual aspect to display a cleaner, elegant look.
• Develop brand guidelines to help employees present an accurate corporate image to customers.
• Create new J-Power USA logo, for visual impact and recognition by customers and partners alike.
• Oversee communication with jacket embroidery company to enable the company’s leadership to proudly spread the brand.
• Revolutionize brand assets: including posters, trade displays, stationery letterhead, and business cards – across every multiple platform to present a unified brand.