Jensens

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Percept Brand Design
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Jensens, a new venture by Carl Jensen reached out to Percept to create a branding campaign for their restaurant-bars.

About the Project:

Jensens, a new venture by Carl Jensen reached out to Percept to create a branding campaign for their restaurant-bars.

Main Challenge(s):

The past design of Jensens was influenced by the French culinary arts, so Percept was tasked with figuring out how to integrate these roots into the new, modernized, brand image.

Agency Solution(s):

The key element of Percept’s solution was to incorporate, and focus on, beautiful typography (that matched the Jensens font), layering, and texture. Studio-styled food photography was, too, an integral aspect of the new rebranding, complementing the interior design rebranding done by Giant Design.

Results:

(No results given)