Johnson & Johnson Live Healthy Live Well Share: Intuition Marketing Score Awaiting client review n/a Date Published 25 March 2021 Reading Time 1-Minute Read Promote #LiveHealthyLiveWell campaign, producing influencer content for Johnson & Johnson Challenge Promote #LiveHealthyLiveWell campaign, producing influencer content that encompasses innovation, caring and giving, health and wellness, heritage, and personal stories. Strategy Secured ten influencers who fell into four categories: Wellness Seekers, Parents, Do-Gooders or Explorers. The campaign kicked off with influencers attending the Live Healthy Live Well Retreat. For three months, influencers created content inspired by their personal experiences, integrating their brand narrative theme on Instagram, their personal Blogs, YouTube, Facebook, Twitter and Podcasts. Results 17.4 million Impressions 714,000 Engagements 179 Pieces of Content