K. Hovanian® Home Developments of Illinois, Inc. Share: Stevens & Tate Marketing Score Awaiting client review n/a Date Published 8 August 2018 Reading Time 1-Minute Read The goal was to clearly showcase the benefits of choosing a new home over a used home to potential buyers. About the Project: The Chicagoland division of K. Hovnanian® Homes® was looking for a new way to educate and spark interest with today’s homebuyers. The goal was to clearly showcase the benefits of choosing a new home over a used home to potential buyers. Bright, energetic and eye-catching, the new campaign used straightforward, benefit-driven messaging to quickly hit on key reasons to buy new—and the advantages of choosing a K. Hovnanian® home. More buying power; lower energy bills; stylish, smart designs; and more—a series of print ads, emails, and online interactive elements each told a piece of the story and worked together to generate sales center traffic and increased sales. Solution: Stevens & Tate oversees outreach marketing efforts for the Illinois division of national homebuilding giant K. Hovnanian® Homes. Each year the agency reviews performance data to make recommendations for the builder’s annual media plan…then monitors, manages, and adjusts the plan as the year progresses. Stevens & Tate also develops creative campaigns—both evergreen and limited-time promotions—that are executed at the division level.