Kavana – AIOD-ized Their Digital Marketing Game

A goa based family-owned Cafe Business since 2006, with a little brand awareness and limited engagement across digital media, Looking for a perfect strategy for their digital marketing needs.

Brand

Kavana  – the legendary traditional Hyderabadi café located in the heart of the twin cities, Hyderabad was founded in 2006 by Mr. George Vincent Since then, Café Kavana has been setting continuous benchmarks in the café segment in Telangana.

Objective

When Mr. George Vincent approached us, our strategy team understood the client’s whole requirement which helped in forming the way forward. The purpose was to:

•     Increase brand awareness.
•     Increase footfall/store visits in both the stores.

Our Approach

Based on our understanding of Kavana and its offerings we figured 5 main touchpoints that Cafe`Kavana stands for. This was showcased through our creatives and content pushed on social platforms to a targeted user base that was a sure shot giver across Facebook, Instagram & Twitter.

Influencer Marketing was another main tool that helped bring in great traction and footfall majorly. We tapped famous foodies around the city and turned them into brand advocates. They were given a tour of the stores, a dive into its brief history and legacy and a taste of some of the items from their menu.

Plan of Action

• Select and separate our target audience from a wide pool of people. Our team then created a marketing funnel that narrowed them down even further to a strong set.
• Targeting audiences interested in food and trying out different food within the area. Radius targeting was done to achieve this feet and our ads targeted specific genres of people.
• The team fixed on audience personas and performed meticulous keyword planning.
• Clean, attractive and appealing designs were used and pushed on Social media platforms like Facebook and Instagram.

The Results

• The collective effort helped increase the footfall in both the stores.
• Honest influencer reviews and feedback helped increase sales by 50% after our marketing efforts.
• The audience is directly in touch with us so interacting and engaging with them was important.