Kin Foundation – Web3 Digital Platform

Lazarev Agency
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The Lazarev Agency joined forces with the Kin Foundation to help them move forward in their Web3 mission, upgrade their five-year-old website, and elevate their site’s organic traffic.

Kin Foundation is a Web3 platform that aims to bring people together in the new shared economy. The Kin team empowers its audience to use its cryptographic token in everyday digital services such as chat, social media, and payments. The platform serves as a space where both developers and non-developers can start building their Kin applications.

The Challenge

Although Kin features a whole variety of applications, it was struggling to expand its community due to the complexity of the Web3 industry. The Lazarev Agency’s task was to redesign a five-year-old website, deliver an immersive digital experience and boost traffic.

The Solution

We went for 3D design, gradients, and interactive animations combined with a clear structure and bold CTAs to immerse users in the Kin experience and showcase core benefits that they could leverage with the broader community.

The Result

After launching a brand-new Kin website, the ecosystem increased its organic traffic by 120%.