Kobacan – Mexican Restaurant Branding & Packaging Share: Pesto Score Awaiting client review n/a Date Published 3 October 2019 Reading Time 1-Minute Read This restaurant brings a new way to experience Mexican food in Uruguay, from artisanal care in their dishes. The Challenges • Being faithful to the spirit of the brand, where the rustic, the robust and the warm coexist. • We had a lot of creative freedom to work with, the brand allowed to push the boundaries on its personality. This increases the difficulty to reach a conclusion since there is so much leeway. The Solutions • Defined the brand’s profile. • Naming the restaurant, bringing some of the Mayan tradition into play and evoking the pronunciation of a volcano. • We generated the entirety of the branding system: personality, messaging, logotype, illustration language, colors. • Strategized and created a system of multiple packagings containing the different hot sauces, summarizing the essence of the brand.