Krave Kebab – Branding for a Turkish Fast Food Restaurant Share: Red Kite Score Awaiting client review n/a Date Published 24 January 2023 Reading Time 2-Minute Read A Turkish fast food spot that’s dreaming big and wants to elevate the classic kebab to new heights! The Challenge Krave Kebab started with one location, but its goal was to grow and open multiple venues around the state of Queensland in Australia – maybe even eventually turn the business into a franchise! So our plan was to create a logo design and brand identity that looked modern and professional, so that the company could stand tall next to big names like Zambrero and Grill’d. We wanted to give Krave Kebab a premium look to elevate it above the typical fast food joint, making it the “McDonalds of kebab shops” that people would love to have in their neighborhood. The Result We’re excited to share that the final brand identity was youthful and versatile – perfect for attracting its main demographic of blue-collar workers, while also holding a universal appeal for all ages, genders, and backgrounds. To give our smart and polished monogram logo some personality, we also created some brand assets like Turkish tile patterns and hand-drawn style graphics. The end result was a lively restaurant brand that gives the kebab a fresh new look. Brand Attributes Professional, modern, and youthful Versatile and ‘franchisable’ Simple yet memorable Turkish/Middle Eastern