Launching & Nurturing a Brand for Growth Share: WILL+WAY Score Awaiting client review n/a Date Published 23 June 2021 Reading Time 1-Minute Read Premium.Domains, purveyor and promoter of high value domains with non-standard TLDs like .studio, .legal and more, launched its brand on social media. The Challenge Premium.Domains, purveyor and promoter of high value domains with non-standard TLDs like .studio, .legal and more, was launching their brand. They needed help building art direction and managing the brand on social media, including a content strategy and all content production. The Solution Our research found two core audiences. The first was domain investors who flip URLs for profit. We built content buckets based on influencers, highlighting TLD opportunities and stoking FOMO, and used fluid animations to help posts stand out. The second was startups and entrepreneurs looking for short, brandable domains that they could claim in lieu of the .coms of legacy brands. For them, we made content that demonstrated the value of new TLDs, and elevated companies already using them as inspiration. Using this content strategy, we built a social media machine that was able to easily churn out tons of original and timely organic content at a low cost for high impact.