Leader in Global Communication

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Delivery of modern new website to a leader in automated end-to-end active testing of telecommunication networks leading to improved lead generation.

The Challenge

The client had an outdated website design that lacked the UX, content, and taxonomy users expect from a global B2B site. The taxonomy was causing user confusion and pogo-sticking on the site, and lead generation was minimal due to insufficient call-to-action (CTA) integration throughout the pages.

Our Approach

DAP redesigned the website with user-friendly and intuitive taxonomy, helping users better navigate the site and improve its ranking in search engines.

Improved the information architecture to align with best practices for B2B websites.

Redesigned the website according to the clients brand guidelines and accepted best practices for modern highly-usable websites.

New pages were designed and developed as templates to allow business users to easily update content.

Wrote targeted, user-friendly and SEO-optimized content to attract users to the site and clearly communicate the client’s value prop.

The Results

Reusable, easy-to-update templates that allow for faster go-to-market strategies.

SEO-friendly content becomes highly searchable.

A new, modern look and feel.

Relevant content is served to the right audience

Strategic placement of lead generation touch points increases leads.