Legrand – The Good Vibes Share: Liqvd Asia Score Awaiting client review n/a Date Published 16 July 2020 Reading Time 2-Minute Read A message about a house-husband choosing to stay at home, making Legrand a part of the house-hold & digital conversations across the country. Vibes Don’t Lie To connect with their B2C consumers, Legrand wanted to take a relevant and relatable content-driven approach, where the brand presence would be incidental. We created a 6-episode web-series with Legrand’s products integrated. The Good Vibes narrated a very relatable story of a young couple and their issues with their relationship, society’s expectations and their electrical infrastructure. Throughout the series, the product placement appears incidental; as glue to a larger story taking place. Legrand electrical appliances seamlessly became a part of the story being told Indians spend 1.27 hours per week watching digital video content. Video content that was easily accessible, relatable and relevant, is what struck a chord In a world full of stereotypical relationships, we chose to break the most common stereotype. We promoted a very strong message about a house-husband choosing to stay at home, while the wife continued to shine at work. Thus, making Legrand a part of the house-hold & digital conversations across the country Results Conversations. Mentions. Reactions 2000% growth in brand salience 12 million Video views 63 million Impressions 225k engagements across digital media 600% growth in brand search volume 3x leads in the first three months