Legrand – The Good Vibes

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Liqvd Asia
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  • Date Published
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A message about a house-husband choosing to stay at home, making Legrand a part of the house-hold & digital conversations across the country.

Vibes Don’t Lie

To connect with their B2C consumers, Legrand wanted to take a relevant and relatable content-driven approach, where the brand presence would be incidental.

We created a 6-episode web-series with Legrand’s products integrated. The Good Vibes narrated a very relatable story of a young couple and their issues with their relationship, society’s expectations and their electrical infrastructure. Throughout the series, the product placement appears incidental; as glue to a larger story taking place. Legrand electrical appliances seamlessly became a part of the story being told

Indians spend 1.27 hours per week watching digital video content. Video content that was easily accessible, relatable and relevant, is what struck a chord

In a world full of stereotypical relationships, we chose to break the most common stereotype. We promoted a very strong message about a house-husband choosing to stay at home, while the wife continued to shine at work. Thus, making Legrand a part of the house-hold & digital conversations across the country

Results

Conversations. Mentions. Reactions

2000%

growth in brand salience

12 million

Video views

63 million

Impressions

225k

engagements across digital media

600%

growth in brand search volume

3x

leads in the first three months