LifeTrac: Making Difficult Easier with a New Branded Identity Share: id8 Score Awaiting client review n/a Date Published 11 September 2019 Reading Time 2-Minute Read LifeTrac needed help moving their brand focus from being an organ transplant network to an organization that provides organ failure solutions. Read Client Review Project Goals When LifeTrac initially reached out to id8, they needed help moving the company’s brand focus from being an organ transplant network to an organization that provides organ failure solutions. They needed help to create a brand that could expand to organ-specific solutions. Our Solutions We recommended sub-branding their offerings as, Tracs. The branding strategy needed to be descriptive, extendable, flexible, and simple, enabling them to grow and offer more Tracs in the future while retaining the overall consistency. id8 designed a friendly, clean identity that is sophisticated while reflecting their values. The blossom, a representation of renewal and clarity, uses the existing LifeTrac orange to maintain their brand equity, and the rounded typeface emphasizes their welcoming and approachable culture. The identity supports the Tracs sub-brand system by using the blossom and incorporating different colors to distinguish between the multiple Tracs. This system created consistency while maintaining the diversity between each division. As we created the sub-brand system, we saw a need for updating positioning and messaging that successfully communicated who LifeTrac was, what they offered, and why they were important. The resulting tone and style of their messaging reflected the friendly culture and personality of the company. We updated their marketing materials, including a folder and sales sheets, to include the new identity and messaging. Their website needed to reflect the changes, and id8 created webpage designs that matched the new brand identity. LifeTrac’s talented team is currently in the process of implementing these changes and successfully adding to its new branding system. Results Since the successful rebrand, LifeTrac’s personality is now communicated as warm, welcoming, and memorable. Their identity provides comfort for their audience in a time of need. The colors are vibrant, reflecting the purpose of a company that supports saving lives. They are confident in their opportunity for growth and continue to be a trusted resource for the healthcare benefits industry offering organ failure solutions. Related Case Studies ""Valuable experience with a successful outcome and professional service." -- …" Recupero – a New Visual Identity "Awaiting client review" Folkingtons – New Design, New Sections Change cookie settings Close GDPR Cookie Settings Privacy Overview Strictly Necessary Cookies 3rd Party Cookies Cookie Policy Privacy Overview This website uses cookies so we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team understand which sections of the website you find the most interesting and useful. You can change your cookie preferences by navigating the tabs on the right-hand side. Note: The 3rd party cookie for Google Analytics cannot be turned off, as the data collected is entirely anonymous and used for internal performance tracking. Strictly Necessary Cookies Strictly Necessary Cookies should be enabled at all times so we can save your preferences for cookie settings. If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again. Enable or Disable Cookies 3rd Party Cookies This website uses Google Analytics to collect anonymous information such as the number of visitors to the site and the most popular pages. Disabling 3rd party cookies will not disable Google Analytics, as this data is anonymized and only used for internal recording and performance tracking. Additionally, we use various cookies such as Facebook pixel for ad serving, FreshChat for chat support, Hotjar for optimizing user experience, and others, which will be turned off by disabling 3rd party cookies. Keeping 3rd party cookies enabled helps us improve our website and service. Enable or Disable Cookies Please enable Strictly Necessary Cookies first so that we can save your preferences! Cookie Policy More information about our Cookie Policy
""Valuable experience with a successful outcome and professional service." -- …" Recupero – a New Visual Identity