Lipsmart Website Development Share: eCuras LLC Score Awaiting client review n/a Date Published 5 May 2020 Reading Time 2-Minute Read The site has a clean, modern feel to it. The animations are light and minimalistic, but add a sense of fluidity when browsing pages. About the Client Lipsmart is the premier solution for chronic or everyday dry lips. It provides long-term healing of the lips where other products simply mask the symptoms, giving temporary relief but nothing long-lasting. The Challenge Lipsmart has built a name for itself in the health and beauty industry, which is no easy feat, so we wanted their website to reflect the ingenuity of their products. Our Solution The site has a clean, modern feel to it. The animations are light and minimalistic, but add a sense of fluidity when browsing pages. A neutral-tone color palette set within a framework of straight lines and similar rectangles gives the content on the site room to breathe. The open feel complements the subject matter: beauty and health products should make you feel lighter and brighter just like the Lipsmart website does. eCuras integrated a full online store using WooCommerce to provide a simple and streamlined way for customers to purchase products. Everything on the site is tailored to increase sales. The CTAs are designed to teach the visitor the essential information and then invite them to buy. This structure is evident throughout the site and is a proven way eCuras gets our clients the sales they’re looking for. Lipsmart now has a basis where it can operate for the future. We’ve provided an online home for their brand where their audience can learn about their products and place orders all with a few clicks. Websites should not only jumpstart a business but be long-term tools for growth and conversion. eCuras builds sites that do both.