Liquid Skin for Cadbury Share: Appetite Creative Score Awaiting client review n/a Date Published 26 October 2018 Reading Time 2-Minute Read Producing for Cadbury a ‘liquid skin’, an interactive scrolling ad. As a result: they reached 1.42% CTR on desktop, 2.44% CTR on mobile. About the Project One of the leading chocolate confectioneries in the world, Cadbury evidently stands the test of time that made them one of the most desired chocolates of all ages. With its worldwide market, Cadbury doesn’t stop in innovating their products and are fully committed to satisfy their consumers’ sweet tooth. Solution Cadbury collaborated with Sheology and Mummy Pages, the leading brand safe mum’s website in UK and Ireland. Through a partnership with Appetite Creative, the Liquid Skins were created to transform the article into an interactive experience in which audiences can engage, the milk pour was activated on scroll and characters popped out from the sides. This was activated on both desktop and mobile devices. Results Through Appetite Creative’s Liquid Skin, Cadbury was able to reach 1.42% CTR on desktop and 2.44% CTR on mobile. To add, it gained 12 times the benchmark of similar rich media format which is 0.20% CTR!! Impactful and intelligent selected Rich Media formats make customers consider new products and help brands to stay the leaders in rapidly changing competitive markets.