Ljekarne Zubić – Health, Beauty and Social Media

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Through social media, we have succeeded in communicating advice and information about products but also got an impressive amount of engagement.

The Project

Ljekarne Zubić is proof that everything is possible if you work hard enough. The Zubić family has been running their business successfully for 23 years now. Needless to say that their polite and kind staff meet all of their customers’ wishes and the products offered are a result of their professional knowledge and an aspiration to offer nothing but the highest quality services for each customer.

Goals

Ljekarne Zubić has a wide audience consisting of people with different needs and wishes. The target is to attract even more customers and build a long-term business relationship with existing ones. Creating an image of a professional and friendly place where you can get advice and buy the necessary products was the lead they followed in establishing the business’ image. Making your customers acknowledge the business you are running is respectful not only invites increased sales, but also helps you increase value in every aspect of your work.

Strategy

A long tradition combined with digital marketing solutions is a recipe certain for success. Through social media channels, we have succeeded in communicating not only the most useful advice and information about products available but also got an impressive amount of engagement from users. We have built an image of a company easily accessible on both digital channels and in real-life places, removing the barriers of not getting the information needed for your health and lifestyle correctly and on time.

Customer relationship management is an excellent base for building a reputation of caring for your customers’ well-being by providing information not only about mundane things such as prices and discounts but also giving recommendations and taking reviews into consideration. Following beauty trends also turned out to be a key point in creating the business image. The concluding idea is connecting care about one’s health which influences the beauty standard with advice and attractive visuals concerning not only cosmetics but most products. That way, awareness not only about the business but also health, in general, is raised.

Analytics

By measuring analytical data from Facebook Insights, we have continuously improved and refined our processes to deliver on-going growth and success for Ljekarne Zubić.

Health, beauty and social media go hand in hand – that’s why it is so important to recognize how a brand such as Ljekarne Zubić can offer useful content and interact with its audience in a meaningful way.