Local Car Dealer Charity Commercial

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Savvy Productions
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Doug Smith Subaru TV Commercial to show support they provided to local marching band.

About the Project

Doug Smith Subaru donates a portion of each sale to different charities. One of those charities is the Utah, American Fork marching band. Instead of creating a typical car commercial where the spot focuses on a vehicle and price point Doug Smith wanted to focus their attention on a local Utah high school marching band.

Solution

The solution was to create a TV spot that would stand out. They turned to the Utah Video Productions experts Savvy Productions to help with the concept and production. The concept was to show a normal day at the dealership that suddenly changes when the marching band enters. The spot was supposed to be fun and unique.

Results

The spot was visually unusually which helped create a thumbnail that grabbed peoples attention online. The end result was a video that went viral. This video had more views, shares, and likes than any Doug Smith Facebook post ever. Or as the client said: “This spot “KILLED” it on Facebook in March”