Love Affair – Branding & Web Design Share: BLVD Marketing Score Awaiting client review n/a Date Published 26 March 2019 Reading Time 1-Minute Read Creating a love affair for home and fashion About the Project Love Affair came to BLVD looking to create branding and e-commerce concepts for their affordable-luxury fashion and home lines. The Solution BLVD first defined Love Affair’s personality to establish the parent company’s voice and message, then applied that branding to create two new brands, Home Love Affair, and Fashion Love Affair. To stand out in highly competitive markets, BLVD’s strategy was to design, build and grow the brand, its products and an audience for life.