Madison Technologies Brand Refresh Share: Viabrand Score Awaiting client review n/a Date Published 2 April 2020 Reading Time 2-Minute Read Creating a well-connected experience by updating existing brand elements to bring the look and feel of communications in line with modern best practices. About the Client Madison Technologies has been delivering commercial and industrial cabling and connectivity products and services in Australia since 1991. The team is known for offering practical advice and support alongside high quality, reliable products. The Challenge Madison Technologies has been a Viabrand client since our inception. Throughout our partnership, we’ve witnessed their business’ growth and success. In order to support their next growth phase, it was important to update, streamline and refresh their marketing materials. Our Approach During the brand refresh, our team was careful to capitalise on existing brand equity, while introducing elements to enhance appearance and professionalism. Existing brand elements that were looking dated received an update, bringing the look and feel of communications in line with modern best practice. The Viabrand team developed print and digital marketing assets to support Madison Technologies sales teams. These included a corporate brochure and PowerPoint presentation which included grid systems filled with block colour and bold imagery. We relished the chance to combine our strategic and design skills to deliver materials that look unique and cohesive while enhancing the brand’s consistency across communications.