Maison Mumm Champagne — Le Club RSRV | CRM / E-Commerce / M-Commerce

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Update of the RSRV platform and creation of a mobile app for Maison Mumm. Private club & e-commerce.


Switch from transaction to engagement.

Turn the club for the happy few into a business success, while keeping a remarkable sense of belonging to a restricted group.

Turn clients into members and build a strong emotional connection with members.


  • Graphic and ergonomic redesign of the platform
  • Creation of the mobile app
  • UX/UI design
  • CRM program


Turn a classic CRM program into a true engagement program.

Got the opportunity to know each member of the club to offer them exclusive access to exceptional champagne cuvées and to private events, while boosting the e-commerce traffic.