Maison Mumm Champagne — Le Club RSRV | CRM / E-Commerce / M-Commerce Share: SensioGrey Score Awaiting client review n/a Date Published 21 March 2019 Reading Time 1-Minute Read Update of the RSRV platform and creation of a mobile app for Maison Mumm. Private club & e-commerce. Challenge Switch from transaction to engagement. Turn the club for the happy few into a business success, while keeping a remarkable sense of belonging to a restricted group. Turn clients into members and build a strong emotional connection with members. Project Graphic and ergonomic redesign of the platform Creation of the mobile app UX/UI design CRM program Solution Turn a classic CRM program into a true engagement program. Got the opportunity to know each member of the club to offer them exclusive access to exceptional champagne cuvées and to private events, while boosting the e-commerce traffic.