MAM — Digital & Social Strategy Share: SensioGrey Score Awaiting client review n/a Date Published 1 March 2019 Reading Time 1-Minute Read Digitalizing the brand’s identity, the 1st medium of communication for the brand. Project Digital and social strategic consulting Editorial content production and digital highlights Animate a community on each digital touchpoints Dealing with requests regarding the after-sales service/customer relationship management on social networks Creation of an online brand platform Creation of a brand content program dedicated to pregnant women: Bonjour Grossesse (http://www.bonjourgrossesse.com/) Crisis Management Media plan implementation Solution Dedicated space on Doctissimo and Magic Maman Exclusive partnership with sector referral Avent Calendar: Facebook app Brand’s 40th Birthday: digital highlight Content creation with influencers Digital Sampling Program: My first MAM Key Figures 1st in market share for baby bottles and dummies 34% coverage on pregnant women during highlights 20 million women targeted Between 40% – 50% organic reach on social media