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MAM — Digital & Social Strategy

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SensioGrey
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CASE_MAM2

Digitalizing the brand’s identity, the 1st medium of communication for the brand.

Project

  • Digital and social strategic consulting
  • Editorial content production and digital highlights
  • Animate a community on each digital touchpoints
  • Dealing with requests regarding the after-sales service/customer relationship management on social networks
  • Creation of an online brand platform
  • Creation of a brand content program dedicated to pregnant women: Bonjour Grossesse (http://www.bonjourgrossesse.com/)
  • Crisis Management
  • Media plan implementation

Solution

  • Dedicated space on Doctissimo and Magic Maman
  • Exclusive partnership with sector referral
  • Avent Calendar: Facebook app
  • Brand’s 40th Birthday: digital highlight
  • Content creation with influencers
  • Digital Sampling Program: My first MAM

Key Figures

  • 1st in market share for baby bottles and dummies
  • 34% coverage on pregnant women during highlights
  • 20 million women targeted
  • Between 40% – 50% organic reach on social media