Mammacult HubSpot & WooCommerce Integration

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MakeWebBetter helped Mammacult increase their revenue and grow the business with a HubSpot and WooCommerce marketing solution.

About the Company

Mammacult is a platform where you can find and buy quality child-friendly activities, spend your free time in your city or traveling to Italy, such as excursions, guided tours, and creative workshops.

An innovative startup with a social vocation that aims to facilitate the access of children to culture and to support adults to carry out a process of responsible education.


Mammacult was looking for a tool that can help them to grow better with HubSpot Marketing and Sales. They had been using HubSpot for a long time but were unable to make the things structured and sequential for winning more leads and sales processes.

Everything was done manually and sometimes, they even skipped many of their hot leads.

The Solution

HubSpot WooCommerce Integration from HubSpot Integrations Library.

How Does This Integration Help Them Achieve Sales, Marketing, and Business Goals?


According to Mammacult, for sales-oriented data, they used the deals created for every order from WooCommerce to HubSpot.

Getting a deal on each new order was their priority. It really helped them in proper tracking of revenue and our unpaid orders (lost deals).

Custom Properties

On the other hand, custom properties helped them to make smarter decisions for marketing automation helped us even more to target our customers.

Data Syncing

Pushing of new contacts over HubSpot on major WooCommerce actions and even loading of old order details.

How Did This Integration Improve Their Marketing Conversions?

According to Mammacult, from September 2018, they saved on an average of 3-4 hours per day to sync contact status (lead, MQL, a customer from WooCommerce to HubSpot as everything was integrated automatically).

Moreover, they saved time by setting some rules on workflow, etc. with HubSpot because the integration already created it for them.

With deals, they save time on copying orders from WooCommerce to HubSpot.