Mammacult HubSpot & WooCommerce Integration Share: MakeWebBetter Score Awaiting client review n/a Date Published 27 November 2019 Reading Time 2-Minute Read MakeWebBetter helped Mammacult increase their revenue and grow the business with a HubSpot and WooCommerce marketing solution. Read Client Review About the Company Mammacult is a platform where you can find and buy quality child-friendly activities, spend your free time in your city or traveling to Italy, such as excursions, guided tours, and creative workshops. An innovative startup with a social vocation that aims to facilitate the access of children to culture and to support adults to carry out a process of responsible education. Challenges Mammacult was looking for a tool that can help them to grow better with HubSpot Marketing and Sales. They had been using HubSpot for a long time but were unable to make the things structured and sequential for winning more leads and sales processes. Everything was done manually and sometimes, they even skipped many of their hot leads. The Solution HubSpot WooCommerce Integration from HubSpot Integrations Library. How Does This Integration Help Them Achieve Sales, Marketing, and Business Goals? Deals According to Mammacult, for sales-oriented data, they used the deals created for every order from WooCommerce to HubSpot. Getting a deal on each new order was their priority. It really helped them in proper tracking of revenue and our unpaid orders (lost deals). Custom Properties On the other hand, custom properties helped them to make smarter decisions for marketing automation helped us even more to target our customers. Data Syncing Pushing of new contacts over HubSpot on major WooCommerce actions and even loading of old order details. How Did This Integration Improve Their Marketing Conversions? According to Mammacult, from September 2018, they saved on an average of 3-4 hours per day to sync contact status (lead, MQL, a customer from WooCommerce to HubSpot as everything was integrated automatically). Moreover, they saved time by setting some rules on workflow, etc. with HubSpot because the integration already created it for them. With deals, they save time on copying orders from WooCommerce to HubSpot. Related Case Studies "Awaiting client review" Leveraging HubSpot for Social Good "Awaiting client review" Integration Testing Suite Change cookie settings Close GDPR Cookie Settings Privacy Overview Strictly Necessary Cookies 3rd Party Cookies Cookie Policy Privacy Overview This website uses cookies so we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team understand which sections of the website you find the most interesting and useful. You can change your cookie preferences by navigating the tabs on the right-hand side. Note: The 3rd party cookie for Google Analytics cannot be turned off, as the data collected is entirely anonymous and used for internal performance tracking. Strictly Necessary Cookies Strictly Necessary Cookies should be enabled at all times so we can save your preferences for cookie settings. If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again. Enable or Disable Cookies 3rd Party Cookies This website uses Google Analytics to collect anonymous information such as the number of visitors to the site and the most popular pages. Disabling 3rd party cookies will not disable Google Analytics, as this data is anonymized and only used for internal recording and performance tracking. Additionally, we use various cookies such as Facebook pixel for ad serving, FreshChat for chat support, Hotjar for optimizing user experience, and others, which will be turned off by disabling 3rd party cookies. Keeping 3rd party cookies enabled helps us improve our website and service. Enable or Disable Cookies Please enable Strictly Necessary Cookies first so that we can save your preferences! Cookie Policy More information about our Cookie Policy