Marketing Campaign for a Retailer Share: CLEVER Marketing Score Awaiting client review n/a Date Published 28 December 2020 Reading Time 2-Minute Read To attract attention to the opening of a new hypermarket, an advertising campaign called “Travel of Dream with Lenta” was held. Purpose and objectives of the project The main goal of the project consisted of the development of a user-friendly and functional promo-site. The organizers of this large-scale project had the following tasks: Create emotional engagement of customers. Reach the target level for traffic indicators. Realization During the process of implementation, specialists of Clever marketing faced a number of difficulties: Integration of a digital project into an offline event. Development of a promo site in the shortest possible time. They were solved at the preparatory stage of the project. First of all, an analysis of the target audience was performed: from the population of Vyborg and nearby localities (84,500 people) was selected its core-45,000 people. (about 13,000 families). Within its focus, the mechanics and rules of advertising campaigns were developed. It included a raffle of valuable prizes among buyers of the hypermarket “Lenta”, the main of which was determined as 4 tours to any place in the world: the winners themselves could choose the direction of the trip. For its implementation, web designers and developers of Clever marketing prepared a user-friendly promo site, the functionality of which included: Personal account of participant with the ability to register and upload a receipt. Rating of participants. Ability to monitor the progress of the draw. Administrative section that allowed to track registration by IP, select winners by formula, and send e-mail newsletters and SMS messages to users. The site includes the following pages: Home Page. Registration/Authorization. Registration of a receipt. Rules of the draw. Winners. Feedback and FAQ. Personal Account. As a result, the site was created with simple navigation, so users could quickly do targeted actions. Bright web design attracted their attention and held it. Results During the short period of time (January 14 – February 17, 2019), the site was visited by a total of 38,636 people, and 7,274 receipts were registered! This result exceeded even our expectations, and the customer was completely satisfied with the work done. Period: December 2018 – February 2019