Marketing Returns a Major Hit to No.1 Position

The Everyday Agency
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TEA were commissioned to amplify the global release of the remix package of a classic hit, supporting its 20th anniversary celebration.

The Mission

Don’t underestimate me, boy I’ll make you sorry you were born. Feisty lyrics from Madison Avenue’s iconic dance track Don’t Call Me Baby. They came to TEA to amplify the release of a new remix headlined by Mousse T. marking the 20th anniversary of the UK Number 1 track. The challenge was to reach a new Gen Z audience and rekindle the love from the original Madison Avenue fans.

The Outcome

We pride ourselves on our ability to connect brands with influential industry shakers and relevant target consumers. We drew on all these great relationships to build and launch an integrated campaign to ignite international curiosity, transforming a retro track into a hit that spoke to music fans from every generation.

The Impact

As press coverage, radio and streaming play took off, the track charted with number one positions in Australia, on beatport, traxsource and 9 million streams on Soundcloud and 2.3 million listeners. Buoyed by the success of the Don’t Call Me Baby remix, Vicious Records are set to commission the next promotional campaign of the next remix with Patrick Topping.


Consumer Press and Radio placement, Social Media Organic and Paid, Digital ad campaigns, Graphic Design,  email marketing campaign, Industry Promotion.

The Fame

Press coverage majored on DJ titles like DJ Mag and international radio play from the BBC to Ibiza Radio.

Key Statistics

No. 1 Aria Charts, Beatport, Traxsource | 8.5 million music streams | 469,000 hours of streaming | 2.3 million global listeners