Marvel Virtual Store

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Marvel wanted an immersive virtual reality (VR) store to enhance the shopping experience for its fans.

The Power of Immersive Experiences

The heart of the modern shopping experience lies in the connection between consumers and products. Online shopping, while convenient, often lacks the personal touch and interaction found in brick-and-mortar stores. How do we redefine the notion of online shopping through immersive experiences that transcend screens and clicks? With Tonic3’s user-centric DNA, and extended reality (XR) skillset.

Our online store is more than just an online catalog. It’s a place to explore, interact with products, and make informed choices. Imagine virtually stepping into a store, browsing shelves, picking up items, and interacting with a virtual salesperson. That’s the essence of what we’ve built – a user experience that bridges the gap between the digital and physical realms.

To add the element of fun, we’ve introduced a treasure hunt game that sparks engagement, offering users the chance to unlock discounts, enhancing the potential for purchases, and driving up ROI. Studies have found that gamification can boost conversion rates by 7 times, making virtual shopping more appealing.

Creating a Seamless User Experience

The journey of crafting a virtual store isn’t just about technology; it’s about understanding user behavior, needs, and desires. Our process begins with a comprehensive discovery phase, followed by brainstorming sessions that capture the essence of what users seek. Storyboards, mockups, and prototypes bring the vision to life, allowing us to refine the experience before implementation.

As part of our process, we tested various aspects before selecting the complexity and features of our solution. We used pre-made 360° panoramas to speed up the creative process while creating from scratch 3D architecture models. Our web VR platform combines creativity and efficiency, providing an engaging and personalized experience for customers.

Our online store combines creativity and efficiency, providing an engaging and personalized experience for customers. To ensure an exceptional user experience, we conducted thorough usability testing and gathered valuable insights through user testing.

Creating this web VR platform was made possible through a mix of powerful tools like Figma, Blender, webGL, React.js, .NET, Swagger, Cloud hosting, and PostgreSQL.

Empowering Customer Experience

Our virtual store isn’t just a one-size-fits-all solution. It’s a versatile platform that empowers businesses to tailor their digital space to their unique brand identity. Tonic3’s virtual platform allows hyper-personalization to display a brand’s personality and values. It also functions as a content repository that internal employees can use for VR training depending on the business model.

Behind the scenes, meticulous UI design and interaction architecture seamlessly blend visual design, usability, and immersive interactions. The virtual store’s information architecture caters to diverse users, embracing tech-savvy individuals and newcomers alike. We include and test every feature to create a seamless and memorable user experience.

Driving ROI Through Immersion Real-Time Data

Most executives desire a data-driven culture, but only a third have successfully implemented it, according to New Vantage Partners data. According to Field Service News, more than half of field service companies face challenges in accessing timely information. Additionally, over half of these companies also struggle with sharing information within their teams.

With those facts in mind, we integrate diverse data sources into our platform, empowering managers with data-driven insights. Tonic3’s virtual experience also integrates with leading CRMs, like Salesforce. These tools serve for timely decisions that lead to success across industries, creating a positive impact in a rapidly evolving market.

We empower businesses with actionable information, allowing them to make informed choices on the fly. As a result, businesses can pivot and adapt, shaping their strategies based on customer preferences and market trends.

What sets our store experience apart isn’t just its immersive environment; it’s the real-time insights it provides. Our online store has an easy-to-use CMS (content management system) for clients to update content, 2D images, and products instantly. The ability to share this solution with multiple retailers at once further enhances its value. It’s a game-changer that transforms the digital retail landscape.

Unlocking New Dimensions of Success

Our journey of creating a virtual store shows the power of immersive technologies, UX-centric design, and data-driven decisions. Businesses that embrace these principles are not just responding to change; they’re leading it. Through digital transformation, immersive experiences, and CRM integration, we’re shaping the future of online shopping and retail engagement.

This innovation isn’t exclusive to industry giants. Small and medium businesses can harness virtual reality to expand their reach and amplify their online presence. This shift benefits online businesses and physical stores, creating a harmonious balance that enhances the user experience and skyrockets online sales.

Witness how innovation and user experience intertwine!