Meaningful Branding for ATV Turn, a Construction Company

Ativa Constructions took the preliminary decision to update its image, analyze its status quo, its market positioning, and to know for sure how the company was seen by its clients.

Ativa started to build a new business plan, and with that came market and image research. With this rich information and material, our agency began updating the company’s branding.

After extensive discussions with both company owners and some of their employees, Fig (with our branding guidance) and Ativa defined the main company concepts: beliefs, purpose, positioning and tagline.

With great company intel and info, the agency created the new name (ATV Turn), logo and stationery.

After that, we developed the website (atvturn.com.br) and started the social network campaign lines.

The next step will be data work to increase new business generation with prospects generation and its qualification by an SDR (Sales Development Representative) team.

The early results show ATV Turn has already improved its brand and behavior image, ROI is better and sales are growing month by month.