MedRay Imaging Redesign and SEO Optimization Share: Vandesign Web Development Score Awaiting client review n/a Date Published 19 August 2021 Reading Time 1-Minute Read Medical imaging website redesign, development and it’s impact on SEO. Project Brief: After testing old MedRay’s website, we discovered that visitors were growing confused to easily find services/information they were looking for, resulting in poor performance and customer experience. MedRay chose to work with us to improve their online presence (website design) and meet their project goals including: Provide new graphic layout consistent with MedRay’s branding specifications Develop intuitive and reliable Content Management System (CMS) with Internal Staff board feature Improve user experience and simplify navigation Improve organic search engine visibility Highlight their main service – MRI procedure Host & maintain the script Our Project Results: +450% increase in organic search engine traffic +120% Increase in average time on site +200% Increase in average length of a visit -22% Decrease in average bounce rate Improved customer support via clean site map hierarchy and simplified navigation Improved mobile device compatibility Improved internal staff communication thank to Staff Board feature Professional, modern looking layout based on clinic’s branding