Mekinaye — Redesign of Logo for a Car Service Company

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Solar Digital
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mekinaye car service banner

Creation of logo for the only car sales service in Ethiopia

About the Project

The SOLAR Digital team was faced with a difficult task — to rebrand the only car sales service in Ethiopia. The previous logo was executed in the shape of the letter M, and the client’s desire was to leave the same letter, but to make it more stylish. Our job was built on 2 main associations: wheels and a great love of the Ethiopians for the service itself.

Solution

The task to simply draw the logo was complicated by the fact that it had to be organically fit into the style of an already existing site. To do this, we drew a banner, added a logo to it and presented it both on the web and on physical media. We guessed the desire of the client, so he liked the logo from the first time.

For web and video, we also presented the logo animation. In the video, two main meanings were displayed: a typewriter and a positive client in the form of a smile 🙂

We made a logo for a company whose country is distinctive in culture and values, so it was important for us to keep the emphasis on the company’s origin. To do this, we used the colors of the country: green and black. Ethiopians are proud of their origins.

And we made a bright pattern, recognizable to all residents of Ethiopia.