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ICE STUDIO provided website development for a vertical transport company. The team also created a new branding with a clean and modern design.

About the client

METUS is a renowned company with many years of experience in the design, implementation, overhaul, and maintenance of residential, public, business, and private elevators. They are present on the market since 1992 and employ over 350 people.

The challenge

METUS approached us with the need to modernize the overall design which was outdated – from the website to brand identity. The new website had to be very easy to use, easy to navigate and SEO optimized. Promotional materials needed to be clean and attractive to architects and investors.


1. Launch and modernize an effective new website

METUS had big success with installing elevators for reputable companies such as the Mercedes-Benz Museum in Stuttgart, Germany, Mexico Torre Reforma / Tore BBVA in Mexico City and Residence Palace Brussels Europa in Brussels. With METUS’ big aspirations and new elevator production line, this was the chance to relaunch a new website with a modern and more professional approach.

2. Redesign all branding – from memorandums to promotional materials

We created a modern and clean identity for promotional materials. Our main goal was to increase sales and reach their full potential.

What we did

  • Back end build with WordPress CMS
  • UX design
  • User testing
  • Brand design
  • New marketing materials

Our results

The new website is a path to the future and a clear design evolution, with user-friendly mobile responsive design and an increase in organic traffic. Marketing materials resulted in increased leads and sales.