Midwest Manufacturer See 543% Growth in Leads From SEO

Sixth City Marketing
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Valco Valley Tool & Die invested in a combination of SEO & CRO to help get more inquiries.

About the Client

Valco Valley Tool & Die is a manufacturer of metal parts, such as snap buttons, located in North East Ohio.

Campaign Goals

After launching a brand new website and both leads and traffic to their website were down. Their main desire for the campaign was to boost the number of quality leads coming from their website. We did this through a customized strategy dedicated towards industrial SEO through the tactics outlines below:

1. SEO

  • We conducted research on what their main products were being called, who was looking for them, and what exactly they were being used for (ex: hospital furniture, hula hoops, and more)
  • After determining exactly how to best serve the needs of Valco and optimizing accordingly, we drove more visits to the site than ever before.

2. Conversion Optimization

  • We modified the main product landing pages within the existing design to create a greater CTA to contact their team. We also added better photos and videos to key pages that reinforced their branding and capabilities.

Results YOY

  • 114% increase in visits per month (2,910 vs. 1,362)
  • 543% increase in online inquiries per month (135 vs. 21)
  • 4.6% site conversion rate vs. 1.54%