Million Euros Campaign – Crowdfunding Share: Super Super Digital Score Case study score 5.0 Date Published 8 March 2019 Reading Time 2-Minute Read We created and successfully executed a communication strategy for Medvedgrad Brewery’s crowdfunding campaign on the Funderbeam platform. Read Client Review About the Client Medvedgrad Brewery is a family enterprise founded in Zagreb in 1994. Starting small, this first Croatian microbrewery quickly became popular, known for its tasty beers and a pleasant ambience of its beerhalls, becoming a true beer institution. More than 20 years in the business has resulted in a strong and recognisable brand, with a large and loyal base of customers. In order to meet the great demand, solve the lack of production capacities and set new standards in the brewing in Croatia, they decided to take on a big project – the construction of a new state of the art brewery at a new location in Zagreb. Known for being a pioneer of craft brewing in Croatia, instead of traditional forms of investment such as loan or VC, the brewery management decided to go with an online crowdfunding campaign on funderbeam.com platform. Supersuper.digital was selected to define and lead all communication activities related to the campaign. Goal To raise one million euros Planned Campaign Duration: 15 days The Plan To get the campaign live within 48 hours, we decided to maximally utilise current fan base of the client, as well as all available crowd investment data. We created a precise communication plan including all online, PR and live communication activities needed. Key Elements: Harnessing the power of social media Clear and focused narrative Coordinated PR & media coverage Continuous direct communication with potential investors Hosting a local event and inviting all relevant media and potential investors to boost the campaign. The Results The crowdfunding campaign reached its maximum target of 1 million euros earlier than planned, so we closed it just 8 days after the launch. It was Funderbeam’s most successful campaign ever. The campaign ended with 288 investors from 25 countries. The new brewery opened in May 2019. Related Case Studies "Awaiting client review" IKKS: IT Bag 1440 Campaign "Awaiting client review" Off to a Good Start Campaign Change cookie settings Close GDPR Cookie Settings Privacy Overview Strictly Necessary Cookies 3rd Party Cookies Cookie Policy Privacy Overview This website uses cookies so we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team understand which sections of the website you find the most interesting and useful. You can change your cookie preferences by navigating the tabs on the right-hand side. Note: The 3rd party cookie for Google Analytics cannot be turned off, as the data collected is entirely anonymous and used for internal performance tracking. Strictly Necessary Cookies Strictly Necessary Cookies should be enabled at all times so we can save your preferences for cookie settings. If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again. Enable or Disable Cookies 3rd Party Cookies This website uses Google Analytics to collect anonymous information such as the number of visitors to the site and the most popular pages. Disabling 3rd party cookies will not disable Google Analytics, as this data is anonymized and only used for internal recording and performance tracking. Additionally, we use various cookies such as Facebook pixel for ad serving, FreshChat for chat support, Hotjar for optimizing user experience, and others, which will be turned off by disabling 3rd party cookies. Keeping 3rd party cookies enabled helps us improve our website and service. Enable or Disable Cookies Please enable Strictly Necessary Cookies first so that we can save your preferences! Cookie Policy More information about our Cookie Policy