M&M Food Market Website Share: Shikatani Lacroix Design Score Awaiting client review n/a Date Published 18 November 2019 Reading Time 3-Minute Read Shikatani Lacroix Design designed and developed a new customer-focused, responsive website for M&M Food Market. About M&M Food Market is the largest specialty frozen food store chain in Canada. To continue to remain relevant in the marketplace and attract a new generation of customers, M&M approached Shikatani Lacroix Design (SLD) to develop a modernized retail environment that improves the customer experience. For the first time in its 35-year history, M&M embarked on a truly transformational change and reimagined its brand from the ground up. To reinvent the brand’s perception as being more than just a meat shop, every consumer touch-point was redesigned. M&M partnered with SLD to help create a new store concept, develop a new logo, design new uniforms, and redesign the packaging to better assist customers in their purchase decision. M&M also engaged Shikatani Lacroix to help design and develop a new customer-focused, responsive website. Challenge The existing website did not reproduce well on larger resolution displays or respond properly to different mobile devices and browsers. The site was very copy-heavy and lacked key focal areas, inspirational imagery, and visual communication. The site could not be updated easily, it lacked sufficient SEO, and several legacy IT systems and applications did not communicate properly with the front end site. On a mobile browser, the design was very basic with mostly navigational and form elements and very little visuals. The site was not responsive and it presented a very different shopping experience. Overall, SLD identified an opportunity to create a solid CMS driven responsive website that could provide personalized user-based content with a more intuitive interface, improve the website navigation and enhance the overall user experience of the website. Process 1. Define SLD identified an opportunity to create an aspirational experience that reflected the new store design. Further, we saw the need to create a solid CMS driven responsive website that could provide personalized user-based content with a more intuitive interface, improve the website navigation and enhance the overall user experience. 2. Design The new website was designed to facilitate a superior consumer experience, in parallel with M&M Food Market’s superb in-store customer service and new brand design. Features of the new website include: Logical information architecture and simple user-friendly navigation that allows users to easily find and shop over 400 products and a growing database of recipes and meal ideas. A solid and flexible CMS – Sitefinity – that provides intuitive usability for content changes. Robust search functionality for users to quickly discover and filter products, recipes, meal ideas, etc., by keyword, type, serving amount, nutritional information and other data points. Responsive design that provides excellent user experience, natural re-flow, and a proper display for desktop, tablet, and mobile visitors. Integration with product and pricing data feeds. Data selectively served to visitors based on postal code information supplied by users and enhanced user profile capabilities. The ability for site visitors to place eOrders for pickup. Store locator that allows users to easily find M&M Food Market locations. 3. Deliver The revamped bilingual website is attractive, easy to use, intuitively laid out and responsive. It effectively communicates M&M Food Market’s high-quality reputation and aligns with the new brand positioning, packaging, and store design.