Creating a marketing strategy and an innovative mobile app.
A corporate responsibility program from a leading pharmaceutical company led to the development of a unique app for women, with the aim of protection against cervical cancer.
In order to fully maximize the advertising budget, we didn’t focus on app downloads. Instead, due to the app’s theme, we created a strong presence on social media, with useful content for any woman that wants to be healthy. From the diet to exercises and medical treatment!
Through the helpful content in all areas, we managed to build a community that visits our profiles in order to consume the content. That way we raised the LTV in a six-month period by 78% through word of mouth and the app users by 21% without spending a single euro for app downloads.