Mobileye CES Experiential Marketing Share: Ruckus Co. Score Awaiting client review n/a Date Published 2 May 2019 Reading Time 1-Minute Read Ruckus has been working with Mobileye, a global leader in autonomous driving, since 2015 to build a yearly presence at the CES trade show. About Mobileye Mobileye is a global leader in the autonomous driving space, with its technology integrated into nearly ever major car brand in the world. Challenge Mobileye first approached Ruckus ahead of the 2016 CES trade show in Las Vegas. At the time, the company did not have the market awareness it wanted as a global tech leader, so our task was to build a CES presence that would improve its brand positioning in the American market. Results Ruckus’ work helped position Mobileye as an acquisition target, and in 2017 Intel purchased the firm for $15.3 billion. Since then, Ruckus has continued working with Mobileye and Intel to build bigger and better CES experiences each year.