“Morshinskaya. The voice of water ”

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  • Date Published
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Advertising and PR campaign for “Morshinska”. Voice of Water” (ukrainian brand of natural water)

The natural water brand “Morshinskaya” presented a new advertising campaign “Morshinskaya”. Voice of Water ”, in which the first symphony of water was created together with talented Ukrainian musicians The Maneken, ONUKA, Dakha Brakha and Katya Chilly. The symphony was first performed in front of 35,000  people in Kyiv during a concert in honor of International Water Day. “Morshinskaya”. Quadrate 28 created and managed a PR campaign for this project.

  • 10 working days for implementation
  • posted 67 announcements of the event in the media
  • posted 43 announcement posts in the media
  • 25 mentions in telegram
  • 39  publications by Instagram TOP opinion leaders
  • foreign media wrote about the local Ukrainian project
  • 20+ thousand listeners at the event
  • general media coverage: 5 081 689
  • budget for working with the media: 0 UAH