Motion Graphics Explainer Video Animation

Savvy Productions
  • Score Awaiting client review
  • Date Published
  • Reading Time 1-Minute Read

This explainer video animation helps inform people driving on Utah’s I-15 about construction changes.

About the Project

Utah’s freeway is getting more crowded. The Utah Department of Transportations is working on easing the traffic. Especially in the tech corridor of I-15. They needed a simple way to explain the changes and turned to ad agency Penna Powers to create it.


The solution was to create an animated explainer video that stands out. They turned to the Utah video productions experts Savvy Productions to help with animating the graphics. The concept was to utilize simple graphics to help the audience quickly understand the changes that are going to happen on I-15.


The video moved at a fast pace and helped generate attention. The end result was a video that the client loved and won a bunch of awards.