Muzaara Share: Digitalya OPS Score Awaiting client review n/a Date Published 10 June 2022 Reading Time 1-Minute Read Muzaara is an automated advertising solution that revolutionizes sales with highly targeted ads and self-optimizing campaigns. About the Project Muzaara helps users achieve the highest ROI possible by creating automated ad campaigns on Google and Facebook. In a couple of minutes, users can create unique ads for each product, target specific needs, and set up the smart algorithm that optimizes the campaigns. The Challenge Creating an algorithm compatible with both Google and Facebook platforms was quite daring. Implementing it in software that manages millions of product ads and offers real-time reports, was even more challenging. The Solution In order to offer an automized process of creating and optimizing ads, we developed an intelligent algorithm that bids for the client and generates the lowest cost. This is possible by analyzing huge amounts of data and testing thousands of ad subsets. From the initial idea to developing the MVP, becoming a Google partner and further on, we’re close to our partners.