My Candy Cloud — Branding & E-Commerce Website Share: CSI Media Score Awaiting client review n/a Date Published 26 February 2019 Reading Time 1-Minute Read My Candy Cloud approached us to deliver a new brand identity from scratch, and an e-commerce website to sell their range of products. About the Project My Candy Cloud is a family-run confectionery business that sells a yummy variety of mouth-watering treats. Established in 2018, My Candy Cloud is very much in its infancy and thus needed a vibrant and new brand identity to stand out in a super-competitive market. They also required an e-commerce website where users could purchase their treats. The Solution We wanted to captivate people with the new brand and create that ‘WOW’ moment that people feel when they walk into a sweet shop! Our designers started by experimenting with brightly coloured patterns and illustrations of tangled sweets tessellating together inside of a bag. These patterns form the heart of the visuals and are used across the identity. The design team considered a selection of WordPress commerce themes and chose one that met My Candy Cloud’s business requirements. We integrated the WooCommerce e-commerce plugin, an online shop where users can choose from and buy a selection of yummy treats. SCRUMDIDDLYUMPTIOUS!