My Fitness World Platform Share: adCookie Score Awaiting client review n/a Date Published 7 February 2019 Reading Time 1-Minute Read Check how we solved the problem of losing clients during the long summer months. Challenge Summer holidays are always a difficult time for gyms as they lose many visitors. Usually, the gym owners try to fix this with loyalty programs, which unfortunately do not really translate into customer retention or acquisition. Solution A program that rewards the gym member not for the active usage of the gym, but for the membership itself. With this idea in mind, we have created My Fitness World, a platform, which gives members exclusive access to workout videos, useful advice or diets. Additionally, the platform offers many interesting challenges and prizes. Thanks to the intuitive and easy to use the portal, we managed to create a unique place in the gym market.