Natify Web Application Share: Amoniac OÜ Score Awaiting client review n/a Date Published 5 December 2019 Reading Time 2-Minute Read A paid media platform for the B2B market that connects personalized content with target audiences to generate higher engagement and ROI. The Client Natify Inc. is an international AI startup with offices in New York, Silicon Valley, Hamburg, London, and Helsinki, which brought the innovations into B2B advertising. About the Product The Natify web application is a paid media platform for publishing sponsored content through programmatic technology. It was designed for B2B enterprises that employ account-based marketing. Traditional methods of inbound marketing in the B2B market demonstrate low efficiency at a high cost since the content is shown to audiences that may not be interested in it. On the contrary, ABM is aimed at the clearly defined set of targeted accounts. The Natify app delivers personalized advertising content directly to those accounts by means of machine learning algorithms and the sponsored content widget, thereby enhancing the engagement level greatly. Features A B2B enterprise connects to the Natify platform, loads personalized text or video content, and sets targeting parameters. When a prospect loads his favorite site, Natify defines his interests and the buyer journey stage and shows him an adjusted article or video via the widget. Thus, the decision-makers of the key accounts get the right content in the right time. Content engagement is measured directly within the media, and the statistics are delivered to integrated automated marketing ecosystems. Results Natify covers 80% key accounts during the first year of employment and helps acquire high-value customers faster and cheaper: owing to cost-per-engagement billing online marketing ROI increases up to 10 times.